For Amundsen Sports, our work connected brand strategy and creative direction with photography, campaign films and production. The creative focus was outdoor clothing as part of a lived experience: pieces understood through movement, texture and the places people take them.

The brand story balances an appetite for exploration with an appreciation of craft. Fabric, fit and function matter, but so does the life around them. Our approach brings product and personality into the same frame, giving still imagery and moving image a shared, grounded language.